10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications

10 to 1 Public Relations Wins National PR Industry Awards for Agency of the Year and Crisis Communications


The 2021 Bulldog PR Awards recognizes the most outstanding public relations campaigns and agencies

10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, announced it had been honored in this year’s Bulldog PR Awards. The 2021 Bulldog PR Awards recognizes both the most outstanding public relations and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR awards program judged exclusively by journalists.

10 to 1 PR was recognized with a Gold award in the Best Crisis Management category and a Silver award for Small Agency of the Year. 10 to 1 PR saw exceptional growth in the last two years, more than doubling its client list from 10 distinctive clients to more than 20. In addition to adding new clients, 10 to 1 PR is exceptional at retaining clients long term, working with several clients for more than 3 years and as long as 8 years. In 2020, despite challenges that all businesses faced with the coronavirus pandemic, 10 to 1 PR generated more than 5,000 verified news stories for its clients.

“Our team has been working so hard over the last year to help our clients plan for and meet their goals, whether we’ve needed to adapt our strategies or break into new markets; it’s rewarding to receive this kind of recognition for our efforts by one of our leading industry groups,” said Josh Weiss, founder and President at 10 to 1 Public Relations.

“I was very moved to judge this year’s entries due to the pandemic,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “Nearly every team had to readjust strategic planning to include a more compassionate look at the power of public relations on a deeper level.”

The full list of winners for the 2021 Bulldog PR Awards is available at https://bulldogawards.com/winners-circle/winners-pr-awards/. Sign up for the Bulldog Reporter newsletter at this link.

Laura Slawny of 10 to 1 PR Admitted to Global Leadership Academy

Laura Slawny of 10 to 1 PR Admitted to Global Leadership Academy


Nine-month Program Provides Participants with Access to a World-class, One-of-a-kind Educational Opportunity 

10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, has announced that Laura Slawny has been accepted into a leadership development program for emerging PR and marketing professionals in IPREX, a premier global communications network of independent, partner agencies with 1,220 staff and 110 offices worldwide.

Laura Slawny, 10 to 1 PR’s Director of Public Relations

Slawny, Director of Public Relations at 10 to 1 PR, is one of 18 members in the inaugural class of IPREX Academy, a nine-month program that exposes participants to top industry practitioners and seasoned agency principals from the Americas, Europe, and Asia-Pacific as they engage in international staff exchanges, a mentoring program and robust course modules that delve into subjects beyond marketing and communications, providing holistic business management skills. 

“IPREX Academy harnesses the expertise of both members and outside experts to build a unique professional development opportunity for agency professionals who have been recognized as emerging leaders,” said Alexandra Mayhew, IPREX Executive Director. “The seasoned professionals and independent agencies that make up IPREX represent some of the world’s foremost brands, so tapping into that experience is powerful and provides participants with diverse perspectives and learnings that have extremely relevant applications. We are thrilled to have Laura as part of our inaugural class.”

A former television reporter, news producer, and executive producer, Slawny is a gifted storyteller that has earned numerous awards including four regional Emmy awards and the prestigious Edward R. Murrow award. Most recently, Slawny worked as a publicist for another firm where she earned noteworthy local, regional, industry, and national coverage for clients’ media coverage and is excited to bring these talents to assist our clients. Slawny joined 10 to 1 PR in 2018 and was recently promoted to Director of Public Relations to oversee the company’s strategies and direction in serving clients across multiple industries and markets.  

“IPREX Academy has been an eye-opening experience for me, as over the last few years, I’ve learned to leverage my extensive journalism career to generate successful public relations campaigns and initiatives,” said Slawny. “I look forward to applying what I learn in the Academy to support 10 to 1 PR’s continued growth into new industries and markets.”

IPREX received applications from all over the map – from Washington State to New York, from Ireland to Tokyo – for its inaugural class and has tapped more than two dozen experts from different regions of the world to deliver the Academy’s curriculum.

In addition to the IPREX Academy course modules – which encompass business strategy, financial management, leadership skills, and sessions on the importance of diversity and cross-cultural communications – the program offers Academy members a dedicated session in IPREX’s annual Emerging Leaders Conference; a mentoring program; international staff exchange; a global group project; and virtual social meetups, which can range from coffee chats to happy hours depending on participant time zone.

Upon completion of the leadership program, participants will receive IPREX Academy accreditation. Mayhew added: “Dynamic learning opportunities such as this are increasingly valuable as communications and marketing professionals navigate a rapidly evolving and extremely competitive industry. We’re thrilled to launch this unique leadership development opportunity to help keep our members ahead of the competition.”

About 10 to 1 Public Relations

For nearly a decade 10 to 1 Public Relations (10 to 1 PR) has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. 10 to 1 PR’s creative plans and messages are distinctive and memorable with original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets and target audiences. 10 to 1 PR offers a variety of services including media relations, product launches, crisis communication management, awards submissions, trade show media, and more. Learn more about 10 to 1 PR’s extensive services and success stories at 10to1pr.com.

About IPREX

IPREX is a $420 million network of communication agencies, with 1,220 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines. For more information or to connect with an IPREX partner agency throughout the world, visit iprex.com

10 to 1 Public Relations Offers Insights in Global Communications Survey

10 to 1 Public Relations Offers Insights in Global Communications Survey.


IPREX survey shares perspective from public relations leaders in 17 countries on how the pandemic has affected the global communications industry

Scottsdale, Arizona | March 1, 2021

Strategic communications firm 10 to 1 Public Relations was among the public relations industry leaders across the world invited to participate in the latest industry survey from IPREX, the $420m global communications network, of which it is a proud member. The global survey released insights about the lessons of 2020 and implications for 2021 for the independent PR and marketing industry, based on inputs from its offices around the world. Despite – or maybe because of – its many challenges, 2020 heightened the need for communications services.

“While the impacts of the pandemic and the economic disruptions weren’t experienced uniformly across sectors or markets, there are some powerful learnings that both give optimism for the year ahead and highlight areas for communications and marketing leaders to prioritize, wherever they operate. Challenges abound and vary widely, but solutions without fail include solid communications strategies,” said Julie Exner, Global President of IPREX.  

Josh Weiss, President of 10 to 1 Public Relations and sole Arizona member of IPREX, shared his perspective on how different companies in Arizona and across the country have addressed the disruption brought on by the pandemic. 

“In 2020, we saw companies generally follow one of two strategies: to hibernate or accelerate. The companies that chose to hibernate essentially tried to minimize their footprint and costs to conserve cash with the plan to reenter the fray once the pandemic passed. The companies choosing to accelerate were the ones who doubled down by being more aggressive or pivoting their businesses quickly to maximize short term returns in hopes of a long-term positive effect,” said Weiss.

The latest IPREX survey revealed the following insights:

Uneven Disruption and Uneven Recovery 

Firms with deep experience supporting hospitality, tourism, and travel suffered alongside their clients, as the impacts of the pandemic brought much of that sector to an abrupt halt. While these firms continue to recover, many IPREX firms also expect to be impacted by the emergence of new or changed trade dynamics, from the aftermath of Brexit for the E.U. and the U.K., to the next generation of China-U.S. relations under a Biden administration, among a myriad of others. 

Global Scale Challenge Reinforces Global Scale Solutions 

While each country, region and metropolitan area around the world shaped its response to the challenges of COVID-19 based on local realities, the capacity to share experiences, stories and data created a strong awareness of the value of global connections. Alliance efforts in the future won’t be a return to past practices or models, but new forms of global cooperation, collaboration and partnership with independent firms on-the-ground in key markets operating with the benefits of shared talent, technology and best practices. 

The Complicated Future of Facts Means More Communications Needs

Both the pandemic and the accelerating polarization of societies around the world have contributed to the fracturing of traditional sources of public information, undermining citizens’ confidence in official messaging from government and private brands. IPREX firms have seen an increased demand related to developing strategies to reinforce the credibility of those institutional players. This need isn’t likely to abate anytime soon. Specifically, IPREX firms report a rise in the increasing sophistication required in using digital and social media tools for the delivery of effective messaging. 

Purpose-Driven Work on the Rise

Many corporations supported by IPREX firms are engaging in unprecedented efforts to ensure they are meeting their obligations to all their stakeholders: customers, employees, communities and investors. Corporate social responsibility efforts are moving into new levels of investment and sophistication.  IPREX firms report clients are increasingly coming to their agencies for environmental, social and governance (ESG), sustainability and purpose-driven work.

Equity and Systemic Racism Demand Thoughtful Navigation

Set off by events in the U.S. (in particular, the death of George Floyd), but reverberating around the globe, issues of racial and ethnic equity have now been raised to a level of awareness such that brands and organizations cannot sit on the sidelines. Authentic and inclusive voices, as well as clear intentionality, are now reputational commitments being made by IPREX itself, as well as by the clients IPREX agencies serve through their public relations and strategic communications services.

Weiss emphasized how these changes have impacted his Scottsdale-based public relations company: 

“The number of new prospect inquiries at our firm has increased sharply at the end of 2020 and into 2021 from both companies that have been accelerating and those that have been hibernating. As vaccination rates increase, I am optimistic we’ll see inquiries continue to blossom from companies that want to be well positioned for the PC (Post COVID) economy,” added Weiss.

More information about the IPREX survey can be found at https://www.iprex.com/outlook-report/.

About IPREX IPREX is a $420 million network of communication agencies, with 1,220 staff and 93 offices worldwide working across the spectrum of industry sectors and practice disciplines. IPREX is the tenth largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.


Recent Posts

    We’re the 2020 Agency of the Year!

    Each year, the Public Relations Society of America Phoenix Chapter hosts the Copper Anvils awards to recognize the best public relations campaigns, tactics, agencies, and teams in the Greater Phoenix area. While the event was virtual this year, we were still happy to join colleagues in the industry to celebrate the great work we had done over the last year.

    As the awards for campaigns and tactics were coming to an end, it was time to announce the 2020 Agency of the Year (or the public relations agency with the greatest accomplishments of the past year).

    And the winner was… 10 to 1 Public Relations!

    We are truly honored to be recognized by our industry peers with this award, as we are very proud of how far we’ve grown as a firm in just the last couple of years. Here are just a few highlights:

    • Grew our client list to more than 20 clients
    • More than doubled our staff count since 2017
    • Moved into larger offices in a prime location in 2019
    • Generated more than 2,500 news stories for our clients in 2019 (not wire stories, but direct placements)
    • Handled crisis issues for numerous clients, including one being attacked by Presidential candidates
    • Won the 2019 The Greater Scottsdale Area Chamber of Commerce Sterling Award for top local business
    • Won 4 AMA-Phoenix Chapter Spectrum Awards in 2019, sweeping the public relations category
    • National third-party review website Clutch.co named 10 to 1 PR to the top if its Leaders Matrix of top PR firms, including several individual categories including Healthcare and Crisis Communications

    In addition to the recognition of Agency of the year, we walked away with an additional five Copper Anvil awards, a record for our firm! Here they are:

    This image has an empty alt attribute; its file name is CopperAnvilsSlides36-1024x577.jpg
    A Copper Anvil Award of Merit for our community relations campaign for Worzalla to build a better relationship and recognition between the 125-year-old book printer and the local community.
    This image has an empty alt attribute; its file name is CopperAnvilsSlides42-1024x577.jpg
    A Copper Anvil Award for our crisis communications work to help a group of Mesa police officers oust a sexual predator from the department.
    This image has an empty alt attribute; its file name is CopperAnvilsSlides43-1024x577.jpg
    A Copper Anvil Award of Merit for our crisis communications campaign for Havenpark Communities to correct the record and rebuild their reputation.
    This image has an empty alt attribute; its file name is CopperAnvilsSlides66-1024x577.jpg
    A Copper Anvil Award of Merit for our reputation management campaign for Rosendin, building the company’s reputation in key markets across the country as they celebrated their 100-year anniversary.
    This image has an empty alt attribute; its file name is CopperAnvilsSlides67-1024x577.jpg
    A Copper Anvil Award of Merit for our reputation management campaign for Platinum Living Realty, helping the independent real estate brokerage to build and maintain its reputation under a new brand.

    Thank you again to PRSA Phoenix and our fellow public relations professionals for all this recognition given to our agency and clients. And our heartfelt congratulations to all our peers and fellow agencies that were recognized with a Copper Anvil award at this year’s event.

    10 to 1 Public Relations Named Finalist of 2020 BBB Torch Awards for Ethics

    10 to 1 Public Relations Named Finalist of 2020 BBB Torch Awards for Ethics.


    Scottsdale, Arizona | September 4, 2020

    Better Business Bureau Serving the Pacific Southwest (BBB) has named 10 to 1 Public Relations as a finalist for the 2020 BBB Torch Awards for Ethics, sponsored by Desert Financial Credit Union. The program raises awareness in marketplace ethics and honors businesses who operate with integrity. 

    “The Better Business Bureau has a well-earned a reputation of trust among the public that can’t be ignored, and for the BBB to recognize our team as a finalist for this year’s Torch Awards for Ethics is extremely humbling and gratifying,” said Josh Weiss, President of 10 to 1 Public Relations. “As an industry, public relations is often portray as spinning accuracy or the truth for the short-term gain of the client. Hopefully this honor from the BBB breaks some of those negative perceptions and highlights the transparency and honesty our team performs every day towards our clients and the members of the media.”  

    The BBB Torch Awards for Ethics were established to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace. Companies are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.

    All finalists completed an evaluation where they demonstrated their commitment to ethics in six categories:

    1. Transformation at the Top: Leadership Commitment to Ethical Practices
    2. Reinforce & Build: Communications of Ethical Practices
    3. Unite the Team: Leadership Practices to Unify the Organization
    4. Steer Performance: Organizational Commitment to Performance Management Practices
    5. Treasure People: Organizational Commitment to Ethical Human Resource Practices
    6. Enthusiastically Re-invest!: Organizational Commitment to the Community

    “Ethics play a vital role in the success of a business, especially during a pandemic. For 18 years, BBB has been recognizing companies for their solid commitment to doing things right in their companies and industries,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This year’s finalists represent BBB’s community of trustworthy businesses that operate with integrity at the forefront.”

    BBB made the critical decision to pivot this year’s in-person celebratory event to a virtual format as an ongoing commitment to keep our community safe and healthy. Throughout October, finalists and judges will be celebrated through a visual digital campaign on BBB’s social media channels

    For a complete list of this year’s BBB Torch Awards for Ethics Finalists and to view the announcement of winners on October 28, visit BBB’s website.

    This is the second honor presented to 10 to 1 Public Relations during the month of September, as the company was also named the 2020 PR Agency of the Year from the Phoenix Chapter of the Public Relations Society of America.


    Recent Posts

      10 to 1 Public Relations Named Agency of the Year by Industry Group

      10 to 1 Public Relations Named Agency of the Year by Industry Group.


      The Public Relations Society of America Phoenix Chapter recognized 10 to 1 Public Relations with top honor at annual awards event

      Scottsdale, Arizona | September 2020

      Scottsdale-based strategic communications firm 10 to 1 Public Relations was named Agency of the Year by the Public Relations Society of America Phoenix Chapter (PRSA Phoenix) at the annual Copper Anvils awards event on September 17, 2020. PRSA is the nation’s largest professional organization serving the communications community, and each year, the Phoenix chapter recognizes the best public relations campaigns, tactics, agencies, and teams in the Greater Phoenix area at its annual awards event. 

      “With so many businesses struggling during this pandemic, it’s very humbling to have continued to grow as a firm in recent months and now to be recognized by our local public relations peers as agency of the year,”,” said Josh Weiss, President at 10 to 1 Public Relations. “This recognition is 100% attributable to our amazing team and their passion to ensuring our clients thrive and gain media recognition and community awareness to further grow and succeed.” 

      In the last two years, 10 to 1 Public Relations has experienced exceptional growth, doubling its staff count and client roster. In 2019, the company generated more than 2,500 verified news stories for its twenty different clients across a plethora of industries and specialties. Furthermore, 10 to 1 Public Relations has been recognized by many other business and professional organizations for its outstanding work. For the third year in a row, the firm has been ranked as one of the Top Public Relations Firms in North America by independent, third-party review site Clutch.co. 10 to 1 Public Relations was also named winner of the 2019 Scottsdale Chamber of Commerce Sterling Award for business excellence. Bolstering the firm’s national and global reach, 10 to 1 Public Relations is also the sole Arizona member of the IPREX Global Communication Platform of more than 70 independent public relations agencies across the globe.

      In addition to being named Agency of the Year at this year’s Copper Anvils, 10 to 1 Public Relations was also recognized with five different Copper Anvil awards in the categories of crisis communications, reputation management, and community relations. 

      “What I’m most proud about winning these Copper Anvil awards is the results we were able to deliver our clients through our targeted public relations campaigns and tactics,” added Weiss. “Our team is made up of some of the best story-tellers I know, and I am proud to work with them.”

      A traditional public relations firm, 10 to 1 Public Relations is focused on media relations, crisis communications, speaking engagements and award nominations. Launched in 2012, 10 to 1 Public Relation’s philosophy is that it takes ten good things to be said about a business to make up for one bad, and it is therefore essential to build up a company’s “good will bank” to protect its long-term image. This philosophy led to the company’s name, 10 to 1 Public Relations.


      Recent Posts

        10 to 1 Public Relations Hires Two Executives, Adding to its Award-Winning Team

        10 to 1 Public Relations Hires Two Executives, Adding to its Award-Winning Team.


        Scottsdale, Arizona | July 7, 2020

        While many PR and marketing firms are cutting back salaries and staff because of the COVID-19 crisis, others have bucked that trend. Scottsdale-based strategic communications firm 10 to 1 Public Relations has grown during the pandemic, adding veteran public relations professionals Sharda Veeramally and Jeff Davidson to its award-winning team.

        Veeramally joined the team in March, just weeks before Stay-at-Home orders hit Arizona. The increase in several new clients since her hiring, combined with several long-held clients increasing or returning to their pre-COVID budgets, led to the hiring of Davidson, who started in June. Each hold the title Senior Account Executive.

        “We’re excited to add two talented storytellers, Jeff and Sharda, to our award-winning team,” said Josh Weiss, President at 10 to 1 Public Relations. “Our clients are going to greatly benefit from Jeff and Sharda as each have proven track records of success helping international and national clients grow public awareness and protect their brand reputations.”

        Sharda Veeramally has worked in public relations, marketing and social media for the last decade in both India and Arizona. Her experience includes assisting numerous technology companies, as well as large national homebuilders. Most recently, she held a senior PR position at The SPR Agency.

        Jeff Davidson has more than ten-years of experience in progressive roles at leading communication agencies in New York City and Arizona, with an emphasis on implementing media relations and community outreach strategies for local, national and international companies. In addition to work at Phoenix based advertising firm RIESTER, he previously served as Director of PR at Allison+Partners in their Scottsdale office, and at Brainerd Communicators in New York City.

        Weiss attributes the firm’s growth during the pandemic to “zigging when other firms zagged”. As the effects of COVID-19 began hitting the U.S. economy, 10 to 1 Public Relations took a more aggressive approach to helping its clients pivot within the crisis while continuing to share client story opportunities with the media in ways that fit the new abnormal. The firm also increased its own business development efforts while many other marketing and PR firms were hard-hit and forced to reduce salaries and staffing.In the last 18 months, the Arizona company has experienced exceptional growth, doubling its staff count and client roster. In 2020, the firm won two Stevie Awards® by The Annual American Business Awards® and for the third year in a row, the firm has been ranked as one of the Top PR Firms in North America by independent, third-party review site Clutch.co. In 2019, 10 to 1 Public Relations was named winner of the Scottsdale Chamber of Commerce Sterling Award for business excellence.


        Recent Posts

          10 to 1 Public Relations Adds Four New Clients in Midst of COVID-19

          Scottsdale-based strategic communications firm 10 to 1 Public Relations announced four new clients in April. All four companies are nationally focused and  service a wide range of industries.

          “It’s very humbling to add four new clients at a time when so many marketing and PR firms across the U.S. are hard hit by the pandemic,” said Josh Weiss, President of 10 to 1 Public Relations. “All four companies came to us after COVID-related stay-at-home orders had already begun, making their signings even more exciting. It’s encouraging to see company leaders across a mix of industries, geographies, and company maturity (start-ups and well-established) planning through these unprecedented times and looking beyond to a post-COVID-19 reality.”

          10 to 1 Public Relations’ four new clients are:

          Phamatech

          Headquartered in San Diego, California, Phamatech is one of the leading providers of rapid 1-step diagnostic devices for the detection of fertility, drugs of abuse, and infectious diseases. More information is available at www.phamatech.com 

          Inspected

          Headquartered in Davie, Florida, Inspected, is a patent-pending mobile application for local governments enabling them to conduct commercial and home inspections virtually. The Inspected system lets government employees work remotely and makes GPS verified record-keeping easy and efficient. For more information, visit www.inspected.com 

          Ninja Focus

          Headquartered in Scottsdale, Arizona, Ninja Focus is a meditation and mindfulness app designed to help young children understand and control their emotions as they navigate the early stages of life. This new app features short videos and interactive games to help children be more focused, compassionate and get better sleep using calming breathing techniques and healthy eating habits. More details are at www.ninjafocus.com

          Runbeck Election Services

          Headquartered in Phoenix, Arizona, Runbeck Election Services preserves the integrity of the American democratic process by partnering with cities, counties, and states to provide a trusted election experience with ballot print and mail services, and equipment and software technology solutions that are accurate, transparent and efficient. Runbeck leverages five decades of experience to successfully innovate the process of producing elections with cutting-edge equipment, software, and production methods. More information is available at www.runbeck.net.

          10 to 1 Public Relations specializes in proactive media relations, crisis communications, product and market launches, and trade show related media support. It services clients across the U.S. in multiple industries including: Healthcare, Construction, Manufacturing, Transportation, Real Estate, Technology, Finance, Public Safety, and Public/Private partnerships. In the last 18 months, the Arizona company has experienced exceptional growth, doubling its staff count and client roster. In 2019, 10 to 1 Public Relations was named winner of the Scottsdale Chamber of Commerce Sterling Award for business. Nationally, the firm has been ranked as one of the Top PR Firms in North America by independent, third-party review site Clutch.co.

          More Family Meals, More Screen Time, More Discipline: A Portrait of American Parenting During the COVID-19 Pandemic

          Four in 10 parents say they are having more meaningful conversations as a family

          SCOTTSDALE, Ariz. (April 15, 2020) — A new normal of family life is emerging in post-coronavirus America, a new survey of parents shows – from more frequent family dinners and movie nights, to jumps in discipline and depression, to one-fifth of American parents reporting buying a gun in the last month.

          And, not surprisingly, the new normal includes a lot more screen time for everyone. Half the children in the sample got five or more hours of screen time on the preceding Friday, according to their parents, up from 26% on a typical Friday before the pre-coronavirus.

          The IPREX Parent Normal survey, fielded between April 1 and 8 by the research and creative firm Marketing for Change Co. for Scottsdale-based 10 to 1 Public Relations and its partners in the IPREX global communication network, asked 1,519 U.S. parents and other caregivers about their behaviors, their children’s behavior and their perception of what other parents do. The findings produced what is perhaps the first statistical portrait of American parenting in the pandemic.

          “The survey highlights the real impacts of the COVID crisis on family habits and priorities.  While highlighting both American resiliency and challenges, the survey forecasts dramatic long-term changes taking root in the American public as we eventually reach a new normal,” said Josh Weiss, President of 10 to 1 Public Relations. “Early access to this real-time portrait of new behaviors within families and consumers is providing our clients and advantage as we have already begun updating communications strategies to better position and generate results for our clients for the future.”

          The survey results show evidence of sadness and fear, but also glimmers of hope. It’s been a tough month: A third of the parents reported someone in their household losing a job as a result of the coronavirus. But while most parents are imposing strict new restrictions on their children’s movements and many report feeling depressed, most are also experiencing a new sense of togetherness and many are outdoors more, exercising more and even recycling more. 

          It is also a story of two Americas, with job losses less common among the wealthiest families and middle-income parents more likely than lower-income parents to be newly working from home. Wealthy parents (household incomes over $100,000) were the most likely of all to be newly working from home.

          Highlights include:

          • Nearly two out of three parents are barring their children from playing with children who don’t live with them. Almost a third of parents (31%) have gone so far as to limit their children to their own home and yard.
          • Nevertheless, a large share of children — about a third — were still playing the same amount or even more with children outside their home. The biggest factor here is the parent’s parenting style, with authoritative parents — those who jointly make rules with their children — having the most success at this form of distancing.
          • In the past three weeks, over three-quarters of parents have told their children over 5 about both washing hands regularly and keeping 6 feet from others to avoid spreading germs.
          • Almost two out of three (64%) parents say they are eating and watching entertainment together more as family than before the coronavirus. More than half are also cooking at home together (57%) and playing board games together (52%) more.
          • About half the parents (48%) say they are going on walks or runs more often with their family. Four in 10 parents say they are having more meaningful conversations as a family (42%), and roughly the same amount are watching the news together more often (39%).
          • But even as two-thirds of parents (65%) spend more time with their children, 57% report spending less time with their friends. Two out of five (38%) say they are feeling down or depressed more often, compared with 17% who say they feel that less often. 
          • Nearly one out of three parents of children under 13 (30%) say they find themselves disciplining their children more, including adding new rules, being stricter, yelling, imposing time-outs and withholding things. One in four (27%) of those parents are spanking more. Parents in places where schools and daycare centers had more recently closed were more likely to be disciplining more – potentially an indication of the challenges parents face as children initially spend more time at home.
          • One out of five parents (22%) reported buying a gun for their home in the past month. The bulk of these same parents (83%) also talked to their children about gun safety in that same period.
          • Average screen time since the coronavirus hit has jumped 38%. Last Friday, parents reported their children spent an average of 5.1 hours on screens compared to 3.7 hours on an average Friday before the coronavirus. Teenagers last Friday had an average of 6.2 hours of screen time, which includes gaming, entertainment, academics, social media and other online activities. The good news: 43% of the increase for all ages was in distance learning and academics. 
          • Parents are also changing their own behavior. While 58% report spending more time on computers and smartphones, 41% of parents are exercising more and 37% are spending more time outdoors.
          • Being home can also mean being more environmentally conscious. Roughly one in three parents say they are recycling more (31%) and conserving energy more (33%), and nearly one in four are composting food waste more (24%). But a third are also using more disposable plastics (34%).
          • Though most lower-income and middle-income families report giving less or the same amount to charity, 31% of parents with incomes above $100,000 said they were giving more to charities since the coronavirus.  

          The IPREX Parent Normal Survey was conducted by Marketing for Change Co. April 1 through April 8, 2020, using a sample of 1,519 parents and caregivers nationwide. (Three percent of the sample were grandparents who were the primary caregivers for children in their household; 1% were other caregivers). The online sample aligned with U.S. Census estimates for gender, income, race, ethnicity and region. All online polls are, by definition, non-probability samples that technically cannot have a known margin of error. But online samples, if recruited, managed and selected correctly, can effectively replicate known populations with high levels of accuracy. For this survey, Marketing for Change used the world’s largest first-party data and insights sample source, Dynata’s 60+ million consumer panel. The margin of error for a random probability sample of 1,519 is +/- 3%.

          About 10 to 1 Public Relations:
          Scottsdale, Arizona-based 10 to 1 Public Relations is a strategic public relations firm focused on developing and implementing strategies that grow and maintain the positive awareness and reputation of its clients. Launched in 2012, 10 to 1 Public Relations’ philosophy is that it takes 10 good things to be said about a company to make up for one bad. Since it’s only a matter of time before a negative comment (true or false) is made, it’s essential to build up a company’s “good will bank” to protect its long-term image and reputation. This philosophy led to the company’s name. It is the only member of the IPREX in the Southwestern U.S. www.10to1pr.com.  

          About IPREX

          As a global network of nearly 70 communication agencies in 26 countries, IPREX agencies deliver successful responses to communication challenges. IPREX offers our partners’ clients seamless world-class advice and implementation – and provides partners with the infrastructure and support they need to win and manage such assignments. Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage. www.IPREX.com

          About Marketing for Change Co. 

          Marketing for Change is a full-service creative and research firm anchored in social psychology and behavioral economics and focused on doing good. The agency uses its own behavioral-determinants model to develop and produce products, experiences and campaigns to influence behavior for foundations, governments, nonprofits and healthcare companies. M4C’s efforts not only win awards, but are featured in textbooks and reviewed in peer-reviewed journals. The agency’s mission is to make what’s good more fun, easy and popular. www.Marketingforchange.com

          Rapid Growth Leads 10 to 1 Public Relations to Move into New Office Space

          More than 75 business and community leaders joined in celebration as 10 to 1 Public Relations held an open house and ribbon cutting on June 25 at its new Scottsdale offices located at 7320 E. Butherus Drive in Suite #205 at the Sky Peak building across the street from Scottsdale Quarter.

          Over the past year, the strategic communications firm has added several new local, regional and national clients including Rosendin, Vantage Mobility International, Title Alliance, Platinum Living Realty, and Clinica Sierra Vista. After hiring additional staff to serve the expanded client roster, 10 to 1 Public Relations needed larger office space. The new offices are approximately three-times the size of the previous office, which was on the southwest corner of the 101 and Raintree, also in Scottsdale.

          As 10 to 1 Public Relations’ reputation for results-driven public relations campaigns and strategies both locally and nationally has grown, companies have turned to us in rapid succession for building and maintaining their reputation and reach. I was honored to have so many people join us in celebrating this milestone achievement for the 10 to 1 Public Relations team.

          Josh Weiss, President and Founder of 10 to 1 Public Relations

          Weiss founded 10 to 1 Public Relations in 2012 after leading public relations efforts for several regional and national companies in the healthcare, public safety and transportation related industries. At the ribbon cutting, Weiss joked that while the offices look great thanks to the talented vision from interior designer Fabiola Sweis, it purposely lacks the millennial amenities many larger firms typically include like ping pong tables and beer on tap. But the firm did commission one signature for the office – a 4X3 foot marble run with a public relations theme.

          We wanted to include something unique in our office that really connected with our philosophy that ‘it takes 10 positive stories to make up for one negative impression’, so we commissioned artist Matthew Gaulden of Rolling Ball Sculpture in Northern California to create a public relations-themed marble run,” said Weiss. “Every time we generate a positive news story for a client, we run a marble through the structure and collect it with other marbles that represent earlier stories we helped generate. So far this year, the 10 to 1 Public Relations team has already generated nearly 900 stories for its clients.

          Josh Weiss

          Click here to watch a short virtual tour of the office including of the marble run.

          The Scottsdale Chamber of Commerce and City of Scottsdale Vice Mayor Linda Milhaven assisted with the ribbon cutting. Marc Pierce, Principal at Lee and Associates served as 10 to 1 Public Relations’ broker.

          At the ribbon cutting, I shared a quote that has motivated me in building my business: ‘I didn’t come this far to only come this far,’” said Weiss. “While I’m very proud of what we have achieved for our clients and how it’s allowed us to grow and move into this space, I’m more excited for what the future holds as we continue to expand and grow our team,” Weiss concluded.